Paula Cummings leaves her job as celebrities co-ordinator at World Vision to take a role as senior publicist heading up UCB’s media offering.
The Christian charity recently won a licence to broadcast on DAB digital radio, which will provide it with coverage over two thirds of the country.
‘With the launch of DAB across five new regions, this is an exciting time to be joining the organisation,’ said Cummings. ‘Many people say UCB is Christianity’s best-kept secret. I want to draw more attention to what UCB does.’
Cummings was at World Vision for four years. Prior to this role, she held the position of communications manager for the religious think-tank, The London Institute for Contemporary Christianity.