The CFA Institute is best known in the asset management industry for administering the difficult Chartered Financial Analyst curriculum and exam programmes worldwide.
It is now turning to its first external agency for EMEA, to raise brand awareness and promote the benefits of membership among employers and potential candidates.
It will also try to position its policy and research arm, the CFA Institute Centre, as a leading source of expertise on global capital markets issues.
The account was won following a competitive pitch. Partner and co-head of institutional Sally Todd will lead the account, reporting to Steve Wellard, director of PR EMEA for the CFA Institute.