The consumer and personal PR practitioner will soon be found, not peddling the wares and services of model Caprice and former Big Brother winner Kate Lawler, but assessing the quality of wannabes on Project Catwalk.
The Sky One programme features young diligent designers trying to prove they can 'cut it' in the world of fashion. Word is the round featuring the ability to harvest mountains of Columbian marching powder for hard-working catwalk models has been dropped.
Ede takes over from designer Julien Macdonald as the new judge. The show starts in January. Congratulations old boy.