The lateness set Charlie Whelan's column into dramatic context. It was clearly written with an election in mind and took David Cameron's tax proposals to pieces.
This week, the Government tried to adopt Cameron's ideas for taxing non-doms, aircraft, and for inheritance tax cuts. Charlie claimed the tax proposals looked like they had been thought up 'in the bar of the Imperial Hotel the night before'.
Yet they were good enough to steal the week after. He then goes on to champion Gordon Brown's election prowess. What a shame that, days later, Gordon brown bottled out of an election.
Charlie wasn't to know when he wrote the piece but surely PRWeek needs to actively consider having a regular commentator from the other side to counterbalance Charlie.
Graham Robb, partner, Lingfield House.