Flight Centre calls in Brands2Life for first UK brief

Travel retailer Flight Centre has appointed Brands2Life as its first UK PR agency to tackle a corporate, consumer and interactive brief believed to be worth six figures.

Co-head of consumer Scot Devine will lead an account team promoting the Australian brand as a rising star in the travel industry.

Brands2Life will aim to build momentum for new products, services and stores, as well as aiding the chain’s UK recruitment drive.

‘Many journalists currently see Flight Centre as a late deals company or an Australia specialist, but that’s only the tip of the iceberg,’ said Devine.

Flight Centre operates 1,600 retail stores worldwide, with over 100 in the UK. The chain has capitalised on a growing desire among consumers for tailor-made holidays and currently sees a new store open every 48 hours.

Brands2Life co-founder Sar­ah Scales said that the primarily technology-focused agency is keen to expand its offering in the retail and services industries. ‘Clients are increasingly looking for a one-stop shop,’ she said.

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