Storm holds key food work

Storm Communications has fended off rival agencies to cling on to its account with government-funded body Food from Britain.

Lawson: retained the agency
Lawson: retained the agency

The market development body has re-hired Storm to help promote British food and drink overseas, in the wake of ongoing foot and mouth concerns.

Storm has worked with Food from Britain for 11 years across its corporate and reg­ional remits.
A competitive pitch was conducted last month and five agencies – The SPA Way, Richmond Towers, Storm, William Murray and Grayling – were involved.

Storm MD Amanda Williams will lead a team of four and will report in to Food from Britain’s comms director Charlotte Lawson.

Williams said: ‘Food and drink exporting reached an all-time high of £10.8bn in 2006, after a ten-year climb back after BSE and foot and mouth.

‘Then foot and mouth reared its ugly head again. The challenge will be to keep the positive communications about exporting.’

The Storm account will run until January 2009 and will be broken down into three projects: publicising the annual Food Export Awards in 2007 and 2008; releasing the six-monthly quarterly food and drink export figures; and handling relations with industry title The Grocer.

Food from Britain rec­eives funding from the Dep­artment for Environment, Food and Rural Affairs.

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