Lucre to boost Yorkshire appeal

Travel specialist Lucre will provide PR support for a £1.6m consumer marketing campaign to raise the profile of Yorkshire as a must-visit destination.

The Leeds-based agency has been appointed by The Yorkshire Tourist Board to aid the ‘Make Yorkshire Yours’ campaign, after a competitive pitch. The campaign will focus on boosting awareness of Yorkshire’s unique qualities and diversity.

Lucre, which works on a payment-by-result basis, will raise awareness of the region through national and regional news campaigns, targeting visitors from South East England and the Midlands.

The four-strong account team will be led by account director Janine Clark.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in