The Leeds-based agency has been appointed by The Yorkshire Tourist Board to aid the ‘Make Yorkshire Yours’ campaign, after a competitive pitch. The campaign will focus on boosting awareness of Yorkshire’s unique qualities and diversity.
Lucre, which works on a payment-by-result basis, will raise awareness of the region through national and regional news campaigns, targeting visitors from South East England and the Midlands.
The four-strong account team will be led by account director Janine Clark.
