Threepipe has mobile phone bullies in its sights

Vodafone has teamed up with anti-bullying charity BeatBullying to launch a national campaign to cut the number of teenagers being bullied by text message.

Mobile phones: bullying is on the increase
Mobile phones: bullying is on the increase

Vodafone has retained agency Threepipe to handle PR for the ‘Cut it out’ campaign, to be launched in Bliss magazine and national newspapers this week.

Initial editorial will enc­ourage 13- to 17-year-olds to submit ideas for a short film competition.

Teenagers will then vote on a website for three winners who will go to London to make their films.

Threepipe is currently setting up regional radio interviews with X-Factor winner Shane Ward, who is fronting the campaign. Account manager Peter McAllister said the agency will soon target regional press with information about the shortlisted entrants in the film competition. There will be a national media push in January, when the winning films will be broadcast in Vue cinemas.

Cut it Out was triggered by reports that bullying by mobile phone is increasing.

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