In fact, the RSPCA was propelled to the top spot by a wave of media criticism over its handling of the death of a newborn piglet.
The Daily Mail reported that the piglet, rescued by the RSPCA, died after its immune system failed because it had not been consuming its mother’s milk. The owners of the piglet blamed the RSPCA for not returning the animal to its mother immediately. The RSPCA argued that foot and mouth restrictions had prevented it from doing so.
Friends of the Earth jumped five places to second place in this month’s table. An international climate change meeting organised by President Bush generated coverage for both Friends of the Earth and Greenpeace, which has re-entered the rankings in sixth place.
National media noted Greenpeace’s presence at the summit after its protest against the Bush administration’s stance on climate change. Friends of the Earth supported Bush’s comments that the international community must do more to counter climate change.
‘The coverage, coupled with George Bush’s stated commitment to lower carbon emissions, suggests that they have achieved a high degree of success after lobbying for action from the world’s biggest polluters,’ said Lawrence Ampofo, spokesman for Infonic, which compiled the chart.
The British Heart Foundation claimed seventh spot after it launched an initiative to highlight the side effects of inactivity. The Citizens Advice Bureau came tenth, having voiced concern that the UK could experience a credit crisis similar to the US sub-prime mortgage crisis.