London-based Sovereign has struck a deal with Green Atlantic Partners to form the joint venture in the Chinese city of Shanghai.
The partnership will provide profile-raising and reputation management services for Chinese companies to position them with European institutions. It will also target international firms with interests in China.
Sovereign’s executive chairman Alan Donnelly said: ‘Our experiences in the Gulf region have shown us that there is a market for what we provide.’
Kerri-Lyn Hauck, MD at Green Atlantic Partners, said: ‘We believe Chinese businesses are up to two years ahead of where the European media positions them. Sovereign Partners China can make sure the media and potential business partners know the real situation.’