The agency fought off Burson-Marsteller, Chelgate, De Havilland, Dodds and Insight Public Affairs for the business, which was held for three years by FD-LLM. It is understood FD-LLM did not repitch for the work.
Edelman will inform Tube Lines about developments at the Greater London Authority and the Department for Transport, and will track its reputation in the media.
The agency’s public affairs practice recently secured a brief with the Open University (PRWeek, 28 September). Meanwhile, Edelman’s public affairs account with Lloyds TSB is under review (PRWeek, 5 October).
The agency has been invited to repitch for the business.