The award will be given to what is judged to be the most effective ongoing campaign or one-off City campaign.
The shortlist is as follows:
- ITV: Rehabilitation
- London Stock Exchange: Defence against £ 2.7bn hostile bid by Nasdaq
- The Carphone Warehouse: FTSE 100 listing
- AngloAmerican: New CEO
- Financial Services Authority: Rehabilitation
- Associated British Foods: Acquisition of Patak’s
Last year, Maitland’s Pursuit of Arcelor campaign scooped the award. Maitland was hired by Mittal Steel – the world’s biggest steel company – to advise on comms strategy for its unsolicited £15bn bid for Arcelor, the world’s second-largest steel producer.
