Cadence bags optometrist brief

Aquila Optometrists has hired its first agency in an ­attempt to raise its profile in the fields of sports vision therapy and children’s beh­avioural therapy.

Cadence Market Strategy secured the six-month brief without a pitch. Comms ­activity gets under way this month and will target the education press and sporting titles.

‘People often think of ­optometrists just as being the place where they can get glasses,’ said Aquila partner Peter Price-Taylor. ‘But we deal with a huge range of issues, including behavioural optometry and sports vision.’

The account is headed by Cadence’s editorial director Julie-Anne Ryan, who will report to Price-Taylor.

The Aquila account win follows Cadence’s appointment by market research company Together4Health last month (PRWeek, 28 ­September). Cadence was enlisted to raise awareness of the latest research into counterfeit medicines.

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