Cadence Market Strategy secured the six-month brief without a pitch. Comms activity gets under way this month and will target the education press and sporting titles.
‘People often think of optometrists just as being the place where they can get glasses,’ said Aquila partner Peter Price-Taylor. ‘But we deal with a huge range of issues, including behavioural optometry and sports vision.’
The account is headed by Cadence’s editorial director Julie-Anne Ryan, who will report to Price-Taylor.
The Aquila account win follows Cadence’s appointment by market research company Together4Health last month (PRWeek, 28 September). Cadence was enlisted to raise awareness of the latest research into counterfeit medicines.
