But first with afully fledged culinary critique was Golley Slater's Newcastle office - see the fruits of its labour on the right.
To close one campaign and open another, here's an appeal from Brands2Life co-founder Giles Fraser.
'Big issue for you to champion! The girls' football team at Brands2Life - Goals Aloud - can't find any agencies to field teams to play them!'
You know who to call.