PR score for land of the Golden Fleece

If the work of The PR Office is to be believed and pleasantness is what you are after, then you could do much worse than travel to Georgia.

Founder Shimon Cohen's agency has been feverishly working to gain as much coverage as it can for the home of the mythical Golden Fleece (PRWeek, 14 September). Especially because the country has been taking part in the current Rugby World Cup.

In fact, if you were watching ITV's coverage of Georgia's last game against hosts France you may have heard about the agency's work:

'It's been a great World Cup for Georgia,' opined commentator Jon Champion. 'It may have something to do with the swanky PR agency the Georgian government hired - a very good investment if you ask me.'

Champion, it appears, was more than grateful for the 'Ten facts about Georgia' sheet that the agency lovingly prepared for him.

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