Skoda mounting digital campaign

Digital comms specialist Reading Room has been brought in to boost Czech car brand Skoda’s online clout.

Skoda: firm for ‘happy drivers’
Skoda: firm for ‘happy drivers’

Skoda has hired the agency to promote it as a ‘manufacturer of happy drivers’ through a digital campaign.

Reading Room will relaunch Skoda’s website towards the end of the year, with plans for a space where users can ‘experience the happiness of Skoda online’.

Earlier this year Skoda had a viral hit with a TV ad showing bakers creating a big cake in the shape of a Skoda Fabia.

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