CITY Russian steel giant Severstal has brought in FD to advise on a hostile approach for London-listed gold-mining firm Celtic Resources. The agency was hired after Celtic rejected Severstal’s initial bid last week.

CONSUMER Iconic US footwear brand Steve Madden has enlisted Frank PR as it launches in the UK. The brand is a favourite of actresses Darryl Hannah and Kirsten Dunst, and singer Rihanna.

IN-HOUSE BSkyB has poached the London Stock Exchange’s public affairs chief to fill its top lobbying post. David Wheeldon replaces Martin Le Jeune who left to help set up the Open Road consultancy earlier this year.

CONSUMER Restaurant PR outfit Sauce Communications has opened a brand division, headed by ex-Red Consultancy director Hannah Norris. The division’s wins include fresh spice company Mighty Spice and Rick Pott’s Imaginative Cuisine.

CONSUMER Dilmah Ceylon tea has appointed Van Communications to help it launch in the UK this month. A four-strong team will focus on positioning Dilmah as ‘fairer than fair trade’.

AGENCY Former Harrods spokesman Conor Nolan has set up a boutique marketing and media relations agency in Cornwall. Nolan was previously personal spokesman and marketing co-ordinator for Harrods chairman Mohamed Al Fayed.

CONSUMER US kitchen gadget company OXO has taken on MCG PR for its UK launch. To promote the firm, whose tongs are used by Nigella Lawson, the agency plans to ‘tap into the British love of good food’.

CONSUMER Pork Farms has appointed Leeds-based Finn to handle a word-of-mouth and PR programme, following a three-way pitch.

CORRECTION Severn Trent public affairs manager Andrew Marsh arrived at the end of June from the Consumer Council for Water, not Ofwat where he worked five years earlier (PRWeek, 28 September).

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