Dubit enlists Wolfstar for strategic comms review

Youth research consultancy Dubit has brought in new tech agency Wolfstar to ­undertake a strategic review of the company’s PR output.

Bruce: word-of-mouth marketing

The review, to take place throughout October, is exp­ected to lead to a new programme in early November.

Dubit, an online community and youth marketing agency, is used by brands including Wrigleys and Channel Four. Founded in 1999 by MD Adam Hildreth when he was 14 years old, Dubit has tripled its turnover in the past year. The firm also uses Lexis’ youth division SIX PR as a retained consumer agency.

Wolfstar, which provides word-of-mouth marketing and social media expertise, was formed in July by foun­der of Leeds-based Sinclair Mason Tim Sinclair, Stuart Bruce, founder of Bruce Marshall Associates and former integrated marketing firm JDA head of PR Susie Lawrence. The five-strong agency is appointing an as-yet-unnamed account director in November.

Wolfstar is a founder member of WOM-UK, a new body representing the word-of-mouth marketing and comms sector in the UK. WOM-UK officially launches on 16 October. Bruce and Sinclair are both members of the steering group responsible for starting the association.

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