In his new role as European PR and events manager, Ed Pownall, who quit The Sportsman when it folded last October, has called in Mulberry Communications on a pan-European co-ordination brief, working across seven countries.
Mulberry CEO Chris Klopper heads the Everest account, reporting to Pownall.
Everest wants to promote its ‘Tutorial and Training Room’ that introduces players to poker ‘in a comfortable and risk-free environment’.
The site has always been European-focused and claims to have benefited from the fallout after the US effectively banned online poker in October last year.
As a result of the ruling, British gambling firms with large operations in the US, including 888.com and PartyGaming.com, lost a large portion of their business.
Pownall joins from Pitch PR, which he joined after leaving The Sportsman. The title folded after hitting financial trouble.
After joining Pitch, Pownall told PRWeek: ‘The [gambling] sector is in serious need of some PR right now’ – referring to the woes of online gambling firms stateside.
Every Sunday, Everest hosts a £50,000-guaranteed ‘Texas Holdem’ poker tournament, which gains extensive coverage in the poker press. The latest event attracted 917 players from countries including Japan, the Netherlands, Belgium and Sweden.
