Vyke uses Say for UK trade brief

Voice over Internet Protocol (VoIP) firm Vyke Communications has appointed Say Communications on a UK corporate and trade brief.

The £50,000 account is to ‘build brand recognition’ and establish Norwegian firm Vyke as ‘pioneers of mobile VoIP’.

VoIP is a form of internet telephony noted for being cheaper and more flexible than ordinary telephone systems. Vyke offers relatively low-cost mobile packages, using a WiFi chipset embedded in some of the latest Nokia, Samsung and Moto­rola handsets. The chipset enables Vyke-users to make cheap calls and texts to mob­ile users by effectively by-passing their service provi­der and tapping into so-called WiFi ‘hotspots’.

Say is also tasked with raising the consumer profile of Vyke’s products and services.

Say director Louise Stewart-Muir heads the account, reporting to Vyke vice president business development Aaron Powers.

Vyke announced this month that it has signed up more than a million paid internet telephony users, with downloads of its ‘digital VoIP client’ doubling in the first six months of 2007. It has seen particular growth in Asia and the Middle-East, and is keen to improve its customer base in the UK.

Vyke is also in talks with an as-yet unnamed US-based VoIP network service provider about a possible acq­uisition. The deal would provide Vyke with a consolidated VoIP network presence in key geographical, according to the company.

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