PRWeek: When did the magazines launch?
Tim Beynon: Total Youth Football was launched at the end of September. Our free players’ magazine, Footie, launched at the same time and is being distributed in the UK by professional and grassroots youth football clubs and schools.
PRWeek: Who will read them?
TB: With TYF, we are targeting adults and older youth football players in the UK and Ireland actively involved in running or supporting football teams, clubs, schools and leagues. Of course, the players are the most important category, so Footie is targeted at 10 to 14-year-old boys and girls who play.
PRWeek: What do the magazines include?
TB: TYF is focused on coaching, player development and the lifestyle areas that interest football-playing families and features practical advice and high-profile interviews and content from figures within the sport. Footie takes a fun, fact-filled approach to improving players’ football, with information on areas such as nutrition, the rules of the game and other sports that encourage a healthy lifestyle.
PRWeek: How do they differ from competitors?
TB: Whereas the bulk of football magazines cater for fans, TYF is the only mainstream mag for those actively involved in grassroots youth football. Footie differs from paid-for, fan-based children’s magazines by looking to educate as well as entertain.
PRWeek: What are you looking for from PROs?
TB: Player and personality access is invaluable to us and we are always interested in good features and news.
PRWeek: Any advice for PROs?
TB: Much of our content is linked to the youth football calendar, so PROs should think ahead. For example, our New Year issues will feature articles on playing in cold weather.
PRWeek: When are your deadlines?
TB: Both magazines go to press towards the middle of the month and, although we do work in advance, copy deadlines can be flexible.