Agency to boost Tokyo’s 2016 bid

Weber Shandwick is to provide public relations support for Tokyo’s bid to host the 2016 Olympic Games.

Tokyo: going for Olympics
Tokyo: going for Olympics

The agency will develop a global comms strategy for the Tokyo 2016 bid committee. The pitch was led by Weber Shandwick’s Tokyo office with input from the UK team.

Tokyo is up against cities such as Prague, Rio de Janeiro and early favourites Chicago to host the 2016 games.

Weber Shandwick has previously worked on the Sydney 2000 and Beijing 2008 bids, as well as the Sochi (Russia) 2014 Winter Olympics bid.

Marcus Smith, the agency’s head of international communications, said: ‘The Sochi win in particular was always going to be key to our success.

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