Energy Savings Trust steps up light bulbs drive

The Energy Saving Trust is ratcheting up comms activity to promote the use of ­energy-saving light bulbs.

Benn: wants inefficient bulbs phased out by 2011
Benn: wants inefficient bulbs phased out by 2011

The move has been prompted by environment secretary Hilary Benn’s ann­ouncement last week of plans to phase out of inefficient bulbs by 2011.

The Energy Saving Trust, a non-profit organisation funded both by government and the private sector, commissioned a recent study that suggests more than half of those people currently without any energy-saving bulbs plan to fit them in the future.

It has also launched a free guide correcting widely held misconceptions about energy-saving lighting. The guide can be downloaded at

Retailers are already falling in to line behind the drive for energy-saving bulbs.

The Co-operative Group has pledged to stop selling traditional tungsten filament bulbs by 2010 at the ­latest – 12 months ahead of the Government’s deadline.

The Co-op added that it would pilot the removal of the bulbs in 50 stores during October. It has also overhauled its range of energy-saving fluorescent bulbs.

Last month, Greenpeace put Woolworths on to the ­defensive over the issue by staging a protest at the company’s London headquarters (PRWeek, 21 September).

The Energy Saving Trust  has offices in England, ­Scotland, Northern Ireland and Wales. It aims to cut ­emissions of carbon dioxide (CO2) by promoting the ­sustainable, efficient use of energy.

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