Letter - New PR stars are in the making today

The continuing debate about the worth of PR degrees and lines such as 'today's youngsters consider it beneath them to start a low-paid joining role' (Opinion, 31 August) makes for good copy, but it's unreal.

Like your columnist Gary Farrow, I started at the bottom as an editorial assistant on a magazine when electric typewriters were all the rage. I ended up as board director of Burson-Marsteller. I now teach and work as a media relations manager for a global logistics firm.

The belief that the 'raw talent' of our day outshines what we see in the 'young today' is just cobblers. I regularly visit PR undergraduates in industry and commerce, and am impressed by what I see. Their portfolios of work consistently show flair, imagination and energy.

The students I meet at Leeds Business School are intelligent, creative and hard-working - many have jobs to support their education. They are talented - I teach to learn from them. Believe me, the PR stars of tomorrow are here in the making today.

Robert Minton-Taylor, media relations manager, Wallenius Wilhelmsen Logistics; senior associate lecturer, Leeds Business School.

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