GBC hangs on to Trend Micro brief

Trend Micro, one of the world’s largest computer ­security firms, has retained Grant Butler Coomber after a competitive pitch.

GBC will work with sister agency Chocolate Communications to aid a ‘major ­re-evaluation of Trend Micro’s brand and positioning’.

Chocolate consultant Sarah Vrancken said: ‘The main challenge is to get the web-threat message out to consumers, which means the message needs to be simplified and made relevant to consumers’ everyday lives.’

GBC associate board ­director Daniel Couzens heads the account, reporting to Trend Micro EMEA PR and comms manager Tony Larks.

The account, thought to be worth more than £100,000, involves supporting Trend Micro’s new branding, to be rolled out in the coming months.

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