McCluskey to aid New South Wales

Tourism New South Wales has brought in McCluskey International to handle its UK and Ireland PR account.

Tourism NSW: new acccount
Tourism NSW: new acccount

The agency will manage trade and consumer media for the city of Sydney and the surrounding regions. The contract begins on 1 ­October.

McCluskey won the brief following a three-way pitch involving Rooster PR and ­Halpern.

James Allen, McCluskey director, said: ‘Often tour ­operators advise first-time holidaymakers to Australia to spend three days in Sydney and then fly to the Gold Coast. We want to encourage people to spend more time in the state.’

The six-year incumbent was Seal Communications.

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