PRWeek: Who will read it?
Kimble Earl: The magazine is aimed at decision makers in independent schools. So we are targeting academic and business-orientated managers such as governors, heads, bursars and department.
PRWeek: What will it include?
KE: We will feature the latest trends, surveys and issues concerning independent schools. The magazine will include interviews, news from the schools, new classroom initiatives, opinions and any legislation that will affect independent schools. We will also have a product review section.
PRWeek: How does it differ from competitors?
KE: It will be a better-looking magazine that will go out to every independent school. It will have a thoughtful approach to editorial, which will be much higher end – we won’t just be talking about school pupils who have planted acorns in the woods. We also won’t have drab sections like you get in most professional titles.
PRWeek: What are you looking for from PROs?
KE: From those representing an independent school, we are interested in school news; for example, what the students are up to, or the fact a headteacher is retiring. From PROs representing products and services, we would like to hear about things relevant to school managers, such as new software or new ways of teaching music.
PRWeek: Any advice for PROs?
KE: We are not interested in items that are only relevant to state schools. We want to discuss the issues that matter to the academic and business-orientated managers in these schools.
PRWeek: When are your deadlines?
KE: We are a monthly title, so our editorial deadline is the end of every month. It is best for people to contact me with stories or ideas either via email or phone.