Reynolds-Mackenzie has been appointed to the brief following a three-way pitch. The agency will work alongside newly-appointed public affairs agency Insight PA to raise awareness of chronic hepatitis B (CHB) in the UK.
The first communications activity will launch in November. At the same time Insight PA will undertake a lobbying campaign to government in order the raise awareness of the condition.
The Department of Health estimates that 180,000 people in the UK suffer from CHB.