F-H aids The Money Shop ahead of loans crackdown

Fleishman-Hillard is to lobby on behalf of ‘instant cash' company The Money Shop.

Money Shop: 200-plus UK stores
Money Shop: 200-plus UK stores

The agency has been recruited as the Government renews its ­ efforts to crack down on loan sharks that prey on vulnerable people by charging high rates of interest.

F-H is tasked with persuading key opinion formers in Westminster and Whitehall that The Money Shop is a reputable ­outfit.

The firm operates more than two hundred stores in the UK, where its products include cheque cashing, cash advances and a new prepaid credit card that only allows users to spend what they have pre-loaded.

The Money Shop’s parent company Dollar Financial has at least a thousand stores, with outlets in the US and Canada.

F-H’s London office secured the account through the agency’s ­international network, which counts Dollar Financial among its ­clients.

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