The agency has been recruited as the Government renews its efforts to crack down on loan sharks that prey on vulnerable people by charging high rates of interest.
F-H is tasked with persuading key opinion formers in Westminster and Whitehall that The Money Shop is a reputable outfit.
The firm operates more than two hundred stores in the UK, where its products include cheque cashing, cash advances and a new prepaid credit card that only allows users to spend what they have pre-loaded.
The Money Shop’s parent company Dollar Financial has at least a thousand stores, with outlets in the US and Canada.
F-H’s London office secured the account through the agency’s international network, which counts Dollar Financial among its clients.