Homeless youth charity hires GS

Golley Slater is to help ­Birmingham youth homelessness charity St Basil’s promote its autumn ‘Big Sleep Out’ event.

‘Big Sleep Out’: St Basil’s event
‘Big Sleep Out’: St Basil’s event

The event, on 30 November, will encourage the public to sleep rough for a night to experience what young people on the streets would face without the charity’s support.

It will conduct a regional media relations campaign targeting the local broadcast media, The Birmingham Post and the Birmingham Mail.

GS offered pro-bono support to the charity for the three-month project.

Catherine Clarke, St Basil’s comms officer, said that while the charity wants to encourage donations tow­ards the £500,000 it needs annually, it also needs to maintain confidence in its services among beneficiaries.

‘There is a fine line between promoting ourselves as a charity needing funds and ensuring that young people know we provide high-quality accommodation and services’, she said.

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