The event, on 30 November, will encourage the public to sleep rough for a night to experience what young people on the streets would face without the charity’s support.
It will conduct a regional media relations campaign targeting the local broadcast media, The Birmingham Post and the Birmingham Mail.
GS offered pro-bono support to the charity for the three-month project.
Catherine Clarke, St Basil’s comms officer, said that while the charity wants to encourage donations towards the £500,000 it needs annually, it also needs to maintain confidence in its services among beneficiaries.
‘There is a fine line between promoting ourselves as a charity needing funds and ensuring that young people know we provide high-quality accommodation and services’, she said.