Activity includes supporting the council’s in-house PR team on a potentially controversial blueprint for new waste management sites, to be finalised in 2008.
The council is planning a public consultation exercise once a shortlist of possible sites has been chosen. It is braced for a potential backlash from residents once the plans have been submitted.
Robin Treacher, DTW director, said: ‘As part of our work we will be looking at the different permutations to arise should the planning application involve, for example, a residential area or an area of outstanding natural beauty. Of course it could be that the plans are in a run down area in which there may not be any opposition.’
Also included in DTW’s brief will be strategic support around increased activity this year in recycling and waste reduction campaigning.
‘There is already good work going on regarding recycling but we need to make sure the message is getting out there that there is still too much waste,’ said Treacher.
DTW won the 12-month account following a competitive pitch, and the council has the option to extend its support though to 2009. The Canterbury-based agency reports to the council’s head of communications Francis Thomas.
DTW was appointed earlier this month by the Department for Children, Schools and Families to handle PR in the north of England surrounding another potentially controversial scheme – the new system whereby councils have to compete with faith and parents groups to run new schools (PRWeek, 12 September 2007).