Hit or Miss... Robson scores for Northern Rock

Other than footballer Alan Shearer, and perhaps Kevin Keegan, no-one is as revered in Britain's North East as former Newcastle and England manager Bobby Robson. Robson stepped forward this week to boost the fortunes of Northern Rock by opening an online account with the ailing bank. He had planned to do so at a store but the 74-year-old was too ill, and did so instead online. The move did more to highlight the apparent 'safety' of banking with Northern Rock than any number of ads.

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