Nevertheless, the Newcastle-based firm's crisis has given headline writers the chance to dust down the sort of puns any company would be keen to avoid.
'Northern Wreck' has been popular and 'between a Rock and a hard place' was inevitable. As was, perhaps, 'Northern on the Rocks', courtesy of the good hacks at The Sun.
The Northern Rockers PR office is currently working overtime to prevent more customers making like a disgruntled investor and withdrawing their funds.
They can only hope that their concerted efforts do not result in the company waking up one morning to a headline reading 'Rock a bye bye...'