Mark Gallagher, currently director of corporate affairs and executive director at Camelot, will join ITV on 5 November. He will report to chief operating officer and financial director John Cresswell and sit on ITV’s executive board.
ITV released its three- to five-year business growth plan last week, which aims to double the firm’s revenues to £1.2bn by 2012.
Gallagher comes in over the head of current group comms director Brigitte Trafford, taking up the newly created role of group corporate affairs director.
In the new job, Gallagher will be responsible for all areas of corporate advocacy, including regulation, public policy, channels, commercial, programme and internal communications.
Under the new arrangements, the consumer team – which currently reports in to the marketing department – will now report into Gallagher. He will also manage the broadcaster’s regulatory and public affairs teams.
It is understood Trafford will remain in post for a handover period, after which her post will be dissolved. ITV is keen to find a new role for Trafford, who said she would be considering all options.
ITV is also thought to be in talks with Rupert Howell, ex-chairman of McCann-Erickson Europe, about the new role of managing director of sales and marketing.