Edelman spends big in China

Edelman has strengthened its foothold in the booming Asian market with the acquisition of Chinese marcoms consultancy Pegasus Communications.

The privately owned age­ncy network has spent an est­imated £5m on the Chinese group, which has offices in Beijing, Shanghai and Shenzen.

The acquisition means China is now Edelman’s third largest operation. It follows in the footsteps of City age­ncy FD, which rec­ently exp­anded its Asia practice with the acquisition of the 25-strong outfit Occasions.

Ogilvy and Hill & Knowlton are also gaining ground in China. Ogilvy is advising the Chinese Food and Drug Administration while H&K is working with Beijing’s Oly­mpic organising committees.

Separately... Chime has acquired corporate responsibility consultancy The Corporate Citizenship Company.

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