PRWeek: What is different about this channel?
SUSIE GRANT: There are currently very limited media options for the deaf community. VeeSee TV is the first channel of its kind: we make specialist programmes for and by the deaf community. Topics include community news, arts, travel, sport, lifestyles and information. We can enable commercial enterprises to get in touch with a potential new market they have never considered before.
PRWeek: How large is your audience?
SG: We broadcast to a global audience of over 100,000 people on Information TV’s Sky Digital platform channel 167. But our target audience is the deaf community; with nine million deaf people in Britain alone, we have the potential for massive growth.
PRWeek: Give examples of your programmes.
SG: Coming up we have Sicily, Basin of Gold – a group of deaf people and a hearing friend exploring the island’s rich culture, history, architecture and its food. We also have the European Deaf Footie Championships and plans for drama and children’s programmes.
PRWeek: Anything PRs should know?
SG: All our programmes are sign-presented and subtitled. Any ideas for features, news or video submissions should be relevant and beneficial to the deaf community.
PRWeek: How can PROs help?
SG: Often deaf people have limited reading ability as English is their second language, so they lack access to information. We teamed up with Optical Express to film someone going through corrective laser eye treatment, explaining the process and showing the results. This is a good example of how commercial organisations can work with us to produce interesting content.
PRWeek: When and how should PRs get in touch?
SG: PRs can contact me through email or phone in the first instance. Currently we broadcast three times a week, but we aim to be 24/7 as soon as possible.
Viewers The global deaf community
Deadline No strict deadlines at present
Frequency Tri-weekly with a view to 24/7