Time Out hunts agency for consumer account

Publisher Time Out is set to hire an agency for its consumer business after a six-way pitch ­today (21 September).

<em>Time Out</em>: 21 international editions
Time Out: 21 international editions

The listings magazine and ­travel-guide publisher will hear pitches from Shine, Resonate and four other unnamed agencies.

Time Out is said to be considering parcelling out its business. A source involved in the pitch claimed Time Out ‘wants to hear about every part of the business, including consumer, corporate, and trade, but might not buy it all’.

The successful agency will ­report to group marketing ­director John Luck, who confirmed that the pitch would be taking place but declined to ­comment further.

Time Out Group head Tony Elliott founded the publishing house in 1968 as a student, using a £75 gift from his aunt. The company is now reported to be worth in excess of £30m. The group publishes 21 international editions of its flagship Time Out magazine in cities including New York, Paris, Tel Aviv and Almaty. The company also publishes travel guides, and sells more than 800,000 of its Time Out City Guides every year.

Last year, Time Out put its listings online in an effort to compete with blogs and free papers such as London Lite, while the magazine swapped celebrity cover stories for London-themed issues. In 2006, it reported a four per cent year-on-year rise in circulation.

Last year, The Independent ­reported Elliott as saying he wants Time Out to be ‘recognised as the leading source for information on what is going on around the world’ by the time of the 2012 Olympics.

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