The 12-month retained account will target consumer and trade press, broadcast and online in a bid to position Amora as an authority on sex, love and relationships. Idea Generation will also be raising awareness of Amora’s workshops on sexual health, sex tips and relationship advice.
Account manager Leon Beardshaw said: ‘Amora wants to promote its serious side [as well as the more fun aspects].
It offers advice on finding a life partner and keeping them, sustaining interest in a relationship and sexual health issues. It is different to the sex museums in Amsterdam or New York.’
Beardshaw reports into Amora founder and MD Johan Rizki.
The attraction is within London’s Trocadero Centre.