The Travelodge in-house team has managed to gain swathes of coverage for its story of an aged couple that has lived in its hotels for 22 years.
It is not the first time the hotel chain has garnered excellent coverage either, showing a keen eye for the sort of surveys and human-interest stories newspapers lap up.
In this week's video podcast Shakila Ahmed explains how the Travelodge in-house team achieves such great coverage.
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VIDEO PODCAST ARCHIVE...
|12.09.07 Mitchell Kaye, MD of consumer PR company Mischief, discusses client satisfaction and the reasons behind 'The Mischief Report'. WATCH|
|05.09.07 Head of communications at John McAslan + Partners tells her story of surviving an interview on the Today programme. WATCH|
|29.08.07 Gay Collins, MD of Penrose Financial, talks about socially responsible investments on the back of Penrose being called into action by the Universities Superannuation Scheme (USS). WATCH|
|22.08.07 The 2007 football season is alive and already full of controversy. Head of PR for the Premier League Tim Vine talks about the Premier League's new CSR showcase. WATCH|
| ||10.08.07 Click here to watch PRCA chairman Richard Houghton discuss the protection of ideas from within the PR industry.|
|03.08.07 A damaging story is about to break. Time to get the lawyers involved... Julian Pike of law firm Farrer & Co. explains the different measures involved in countering a heavy blow. Click here to watch the podcast.|
|27.07.07 Debbie Flynn, chief executive of specialist travel consultancy The Brighter Group, names the easiest fashion magazines to work with. Click here to watch the podcast.|
|20.07.07 Samantha Deeks of Glide Technologies talks more about how PR companies can better communicate with journalists through the use of media-rich press releases. Click here to watch the podcast.|
08.06.07 Click here to get involved with the podcast that covers the new 2012 logo and the public relations lessons that can be learned from past Olympics, as seen by Pitch PR MD Henry Chappell.
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