Golin Harris to aid video service for eBay users

Two former eBay staffers have hired Golin Harris to launch a video service that they hope will ‘breathe fresh life into eBay'.

Sevitz (l): Vzaar co-founder
Sevitz (l): Vzaar co-founder

Former eBay community manager Dan Wilson and site experience manager Adrian Sevitz both left the site earlier this year. They have teamed up to create Vzaar, a dedicated service allowing eBay sellers to use video as part of their listings for the first time.

Vzaar has brought Golin Harris on board on a project basis for the site’s launch ­later this month.

The account team, led by associate ­director Charlie Coney, will report in to Vzaar co-founder Sevitz eBay’s 15 million UK customers have until now relied on static images and text when buying and selling. Vzaar aims to make it easy for eBay ­users to upload videos to ‘make buying and selling more fun’, according to its founders.

‘Video is going to make a big difference to eBay ­sellers,’ predicted Sevitz.

He added: ‘The big video-sharing sites are trying to be everything to everyone; we are not, we are completely focused on helping eBay sellers sell better.’

Vzaar users can upload videos to their eBay listings from a mobile phone, digital camera or video camera at the click of a button.

Sevitz and Wilson have been trialling a beta version of Vzaar with longstanding eBay users in preparation for the site’s launch.

eBay brought in Shine earlier this month for a consumer brief (PRWeek, 7 September) following an account review.

The online auctioneer ­remains the most-visited ­e-commerce site, according to recent Comscore figures. It also accounts for 11 ­per cent of the total amount of time UK ­internet users spend ­online.

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