Former eBay community manager Dan Wilson and site experience manager Adrian Sevitz both left the site earlier this year. They have teamed up to create Vzaar, a dedicated service allowing eBay sellers to use video as part of their listings for the first time.
Vzaar has brought Golin Harris on board on a project basis for the site’s launch later this month.
The account team, led by associate director Charlie Coney, will report in to Vzaar co-founder Sevitz eBay’s 15 million UK customers have until now relied on static images and text when buying and selling. Vzaar aims to make it easy for eBay users to upload videos to ‘make buying and selling more fun’, according to its founders.
‘Video is going to make a big difference to eBay sellers,’ predicted Sevitz.
He added: ‘The big video-sharing sites are trying to be everything to everyone; we are not, we are completely focused on helping eBay sellers sell better.’
Vzaar users can upload videos to their eBay listings from a mobile phone, digital camera or video camera at the click of a button.
Sevitz and Wilson have been trialling a beta version of Vzaar with longstanding eBay users in preparation for the site’s launch.
eBay brought in Shine earlier this month for a consumer brief (PRWeek, 7 September) following an account review.
The online auctioneer remains the most-visited e-commerce site, according to recent Comscore figures. It also accounts for 11 per cent of the total amount of time UK internet users spend online.