Firefly wins NEC Infrontia account

NEC Infrontia, part of the NEC tech conglomerate, has appointed Firefly to handle its UK PR.

The telephone systems supplier is the result of a merger between Japanese electronics company Nitsuko and part of NEC’s telecoms business. 

Firefly’s main role will be to promote NEC Infrontia to IT and small-business trade press. The brief includes ­developing corporate messages, introducing NEC ­Infrontia to journalists and running local business ­campaigns, all aimed at promoting the role of telecoms in customer service. The London-based tech agency has also been tasked with ­recruiting partners for NEC’s roster of dealers and resellers.

NEC UK recently handed the bulk of its UK PR work to Hotwire (PRWeek, 7 September).

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