Wyld joins in November as communications director, part of the ‘senior leadership team’. He reports to chief executive John Fingleton.
‘The OFT’s mission is to change the behaviour of consumers, business and government to make markets work better,’ said Wyld. ‘It cannot achieve that without first-rate, proactive, creative communications.’
Wyld has worked on a range of government and corporate accounts. In addition, he led Fishburn Hedges’ work on the Smokefree England campaign.
His clients include the Department for Business, Enterprise and Regulatory Reform, the Home Office, and the Small Business Council. He is responsible for promoting client service within Fishburn Hedges.
Previously, he served as director of communications at the Human Fertilisation and Embryology Authority, and led media relations for the Audit Commission at Citigate Westminster.
Wyld has 12 years’ experience working in Parliament, government and consultancy. According to the OFT, he has in recent years gained ‘particular expertise in integrated strategic communications, reputation management and big organisational change programmes’.
Last year the OFT lost Mike Ricketts to retirement after five years as director of communications. Wyld’s remit will be to take a more strategic role (PRWeek, 15 July 2006).