FD expands into Oz with Third Person

FD has continued its acquisitive year with the purchase of another foreign City outfit.

Sydney: a good fit for FD
Sydney: a good fit for FD

This time the agency has expanded in the Pacific Rim, acquiring Australian firm Third Person Communications. The move follows last week’s similar deal for Asian agency Occasions (PRWeek, 14 September).

Third Person was founded in 2002 by Ross Thornton, Jim Kelly and Mark Gold, who between them have a combined 50 years’ experience in Australian media, politics and public relations.

FD has an established relationship with Third Person; the two have worked on mutual business in the past 18 months. The 15-strong agency is located in Sydney, a base from which FD will look to take advantage of the burgeoning economies of China, Japan and Australia.

FD CEO Charles Watson said he believed Third Person was the best Australian financial outfit, and that the agency would fit well into the FD stable because of their previous working relationship.

Third Person partner Jim Kelly said his agency wanted to expand as part of a larger network: ‘We think the Australian market will be defined increasingly by agencies with the best depth and scope to their teams.’

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