During a protest outside the store’s London headquarters on Wednesday, Greenpeace members handed out copies of a press release it plans to distribute if Woolworths agrees to stop selling the low-efficiency bulbs by 2008.
The stunt was part of a strategy designed to show the retailer that working with the environmental NGO would have a positive effect on its reputation.
‘We are using the carrot approach,’ said press officer James Turner. ‘If Woolworths agrees to stop selling incandescent light bulbs our positive quotes will allow it to position itself as a green consumer choice on the high street.’
Woolworths came bottom in a Greenpeace survey that ranked retailers selling inefficient light bulbs according to their commitments to phasing them out.