Bowden and Gale in Cowell double-act

And finally, two Soho-based PROs were given the chance last week to metaphorically don Simon Cowell's high-waisted trousers after being asked to judge the inaugural 'Soho's Got Talent' event last week.

Howard Bowden, head of news at 3 Monkeys, and Jason Gale, MD of integrated marketing outfit Handmade, joined representatives from London Lite, Time Out and Best magazine to pass judgement at hotspot Punk.

The winner of the event was Vanessa Brown, who the judges described as a cross between Lily Allen and Nina Simone.

'Jason and I were probably far too nice to be able to cut it as hard-hearted Cowell-esque judges,' said Bowden. 'Although if I have a complaint, it would be that there were far too many James Blunt wannabes for my, or indeed anyone's, liking.'

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