Music label Sony BMG has hired Ian Monk Associates to handle all print publicity around the launch and debut album of new ‘supergroup’ Teatro.

Teatro hopeful: super
Teatro hopeful: super

The band, billed as theatreland’s first supergroup, is aiming to do for theatre music what Il Divo has done for opera.

Jonathan Shalit, the man who discovered Charlotte Church, put together the group, which includes three British singers and one American.

Teatro’s debut album will feature hits from well-known musicals with backing from the Royal Philharmonic Orchestra. Sony is expecting the group to top the charts. ‘Teatro has the potential to be a huge commercial success,’ said a spokesperson.

Plans include showcases, print and broadcast interviews, photo shoots and diary stories. Agency founder Ian Monk will direct the account with associate director Maria Murtagh.

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