BMI puts Four and Mere on alert

BMI is reviewing its consu­mer agency requirements, putting incumbents Mere Communications and Four Communications on alert.

BMI: consumer brief at stake
BMI: consumer brief at stake

Both agencies, along with  four consumer shops, have been invited to repitch. Four is retained for the airline’s corporate PR, a relationship that is not being reviewed.

On the consumer side, Four is responsible for BMI’s UK, domestic and European flights, while Mere handles long-haul destinations.

BMI consumer business manager Nancy Lloyd said a decision about whether to consolidate this into one acc­ount has yet to be made.

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