Starwood briefs Luchford APM

Starwood, one of the world’s largest hotel and leisure groups, has briefed Luchford APM to bolster its European PR efforts.

Starwood: hotel and leisure group
Starwood: hotel and leisure group

Luchford APM will now concentrate on boosting the profile of brands such as Sheraton, Westin and Le Meridien in Mediterranean countries including Italy and Malta.

The agency will report to Amalie Craig, Starwood’s PR area director, UK & Ireland, and Sara Migliore, area director for Italy and the central Mediterranean region.

Luchford APM has bolstered its team with former Hilton Hotels and Freud Communications PRO Alex Huggan, who joins as head of entertainment.

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