The agency is a 25-strong outfit, based in Hong Kong, Beijing and Shanghai. It is headed by Wendy Yeung, who has worked in Asian comms for 17 years.
The agency has particular strength in the media, manufacturing, retail and property sectors. Yeung has worked on more than 160 IPOs in her career, including Parkson Retail, Guangzhou R&F Properties, TPV Holdings, Dah Sing Bank, and hongkong.com.
The Occasions name will now be replaced by FD and Yeung becomes an MD within the company. She reports to FD’s Asia CEO Diana Footitt.
‘Growing our presence across the world’s developing markets has been a key strategic priority for
FD – it helps local companies to access the international capital markets,’ said FD CEO Charles Watson.
‘This latest company move, together with the recent acquisition of Gravitas in Latin America as well as our growing presence in the former Soviet Union, the Middle East and Southern Africa, is a key component of this strategy.’
Occasions is home to a marketing communications unit, which has also been absorbed by FD. Its clients include Asia Television, Enzo and Sri Lankan Airlines.
FD has been on a spending spree this year. In July, it acquired Liz Shanahan’s Santé Communications in an effort to expand its healthcare expertise (PRWeek, 8 June).
Separately... FD has brought in former Brighter consultant Lisa Donohue as vice-president of its corporate and brand division.