Oxfam promotes Asian initiatives

Oxfam has brought in a BBC World Service journalist to reach out to the black and minority ethnic (BME) community and raise awareness of its work in Asia.

South Asia: will highlight work
South Asia: will highlight work

Ashish Sharma joins the charity in the newly created role of economic justice/BME press officer.

He was previously a rep­orter and producer on BBC World Service’s world sports programmes.

The role is an attempt by Oxfam to increase its reach to BME audiences in the UK and in particular showcase Oxfam’s work in Asia.

‘A significant amount of Oxfam’s work is in South Asia but Oxfam’s work in Africa is more well known,’ said head of PR Katie Abb­otts.

‘Oxfam has had strong links with South Asia ever since it responded to the famine in Bihar in 1951. We want to make sure that people are aware of our work in this region and to show the relevance of Oxfam to Asians living in the UK,’ she added.

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